Design parades in Milan: Salone and Fuorisalone start on April 9

The Milan International Furniture Fair inevitably returns for the annual meeting on 9 to 14 April 2013 along with its Fuorisalone events and the historical circuit Tortona Design Week. The major players in design and furnishings from around the world meet here. Among the most prestigious brands in the sector in Italy, Cassina today is presenting its collection plus a trendy ‘living’ system to always be connected, at Salone in the Rho-Milan exhibition center. The newborn in the range of Cassina sofas, is called MyWorld, it is part of the ‘Contemporary’ collection and was designed by Philippe Starck: it is a two or three seater sofa with shelves and cabinets, an arm chair, a chaise-longue and an ottoman with two large drawers. It also has integrated electric charging station, USB charger and wireless charging. A brilliant solution to be comfortable and connected, in a world in which work and leisure have a key and more and more intertwined role. The materials – from the down stuffing, to the coating, available in leather, also in a special 100% natural edition and in fabric – are of the highest quality, as is traditional for this brand that has made the history of design and of home furnishings in Italy.

And that’s not all. In the bustling days of Fuorisalone, it will be possible to admire the spectacular scenery made by the famous fashion and creativity icon Karl Lagerfeld in the historical Cassina showroom in via Durini. Lagerfeld had never before worked with a furniture brand in a photography project. With “Karl Lagerfeld photographie Cassina“, the German designer, photographer and filmmaker wants to surprise design enthusiasts with its original vision of the brand through a combination of photographs and a furniture layout on display until May 31, 2013.

Cassina Showroom:

  • Via Durini 16, Milan
  • Opening hours for Salone and Fuorisalone: 9 and 10 April, 10.30 / 19.00 – 11 to 14 April, 10:30 to 21:00

Salone Internazionale del Mobile:


CASSINA MyWorld - Philippe Starck

Photo by Karl Lagerfeld - CASSINA  - Auckland armchairs design Jean-Marie Massaud

Photo by Karl Lagerfeld - CASSINA  - LC2 armchairs design Le Corbusier, P. Jeanneret, C. Perriand

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