Modern technology and a longstanding passion in Cassina’s design

The great home furnishings brand continuous innovation is the absolute protagonist in the edition of the Salone Internazionale del Mobile 2013 in Milan. A technologic vanguard that blends with the essence of a company with an ancient heart. Cassina was born in 1927 in Meda, near Milan, from the passion of Cesare and Umberto Cassina who showed a strong ability to involve the most talented architects and designers of the twentieth and twenty-first century, whose creative insights they transformed into successful products. This is how the collections Masters (Gerrit T. Rietveld, Charles R. Mackintosh, E. Gunnar Asplund, Frank Lloyd Wright, Charlotte Perriand, and Franco Albini) and Contemporary (Gaetano Pesce, Vico Magistretti, Gio Ponti, Mario Bellini, Rodolfo Dordoni Philippe Starck and Piero Lissoni) were born.

The company, which today is a landmark of contemporary international decor, was pioneer of industrial design in the Italy of the Fifties, starting the production of modern furniture. In those years, according to a brand new logic, everything is moving from craftsmanship to the serial production without ever losing sight of the quality. Pin of the whole process is carpentry, true excellence in execution at the origin of Cassina’s worldwide fame. Next to the production structure organized on an industrial scale, there is the work of craftsmen that makes each of the items valuable and unique: they work wood and other materials, particularly leather and fabrics, with the help of the most sophisticated machinery. However, it is always the manual part, consolidated by each craftsman through a long apprenticeship, to give impetus to the implementation stages. The seasoning of the wood is happens in the factory and the different varieties are skillfully chosen to exploit their specific characteristics.

CASSINA 699 Superleggera

Tables, chairs, upholstered furniture, beds and containers… some of the excellent examples of the historic ‘made in Cassina’ production are: the 699 Superleggera (1957) by Gio Ponti, an icon chair who interprets the traditional “chiavarina” from Liguria, also known as Chiavari chair, in a modern version, thanks to expert woodworking which could achieve a perfect synthesis of strength and lightness. In 1970 “Teneride”, an office chair by Mario Bellini, inaugurates a new ergonomics by calibrating volumes and thickness. A few years later “AEO” (1973) by Paolo Deganello – Archizoom combines different materials: the first chair that could be disassembled, was washable and compatible with any decor. Unusual design features led, still in 1973, to a reinterpretation of the “nice living room” with the Maralunga sofa by Vico Magistretti and the “Wink” armchair-chaise longue (1980) by Toshiyuki Kita.

New chapters in the culture of furnishing chase one another incessabilmente in the following years: with “I Feltri” (1987), by Gaetano Pesce, soft sculpture/chairs made of properly treated felt, the “Privé” leather seats system (2007) by Philippe Starck which, thanks to the refined capitonné processing, formulates a sophisticated, provocative classicism. And we get to 2010, to the collaboration with Gaetano Pesce who creates for Cassina “Sessantuna”, an opera composed by 61 tables that, put together, form the characteristic boot shape, to celebrate the 150th anniversary of the unification of Italy.

This is the path that, between experimenting and authenticity, led the great brand to sign the interior design of the most exclusive places also abroad: the Setai Hotel in New York, the Sanderson Hotel in London, Le Royal Monceau Hotel Paris, the Conservatorium in Amsterdam, etc. Since 2005, Cassina is part of the Poltrona Frau Group, the global leader in interior design, high-end, and representative of the best of ‘made in Italy’ on the international scene.

For more information: www.cassina.com

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